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Later in the year, it will officially announce Mackintosh, a more affordable version of Lisa, priced around $2,000. In mid-January, Apple will introduce Lisa, a new model that the company has been working on full-time for four years and that is expected to sell for $10,000. The Jobs sales skills will be hard pressed in the months to come. He insisted that the Apple II be what the jargon calls “user friendly.” He wanted it light and trim, well designed in muted colors, and today pushes his engineers hard to make machines that will not frighten away a skittish and skeptical clientele. Jobs has been instrumental in selling hundreds of thousands, possibly millions, of Americans on the new technology. It was Steve who said, ‘Let’s hold them up in the air and sell a few.’ ” But it never crossed my mind to sell computers. “He’s not really been into computers, and to this day he has never gone through a computer manual. “Steve didn’t do one circuit, design or piece of code,” says Wozniak, who was widely regarded as the true technological wizard in Jobs’ corporate Oz. He worked from some pre-existing technology, scaling it down radically and making it affordable to consumers as well as corporations. Stephen Wozniak, 32, Jobs’ friend and former colleague who looks like a Steiff Teddy bear on a maintenance dose of marshmallows, created the Apple II. He did not even make the machine that made the revolution, the Apple II, the personal computer that along with its other skills seemed to mint money. Jobs (rhymes with lobs) did not make the revolution alone. Here are the relevant sections that make a difference in the movie: Those words might seem like enough to make any computer executive happy, but not everything in the story was positive. “With his smooth sales pitch and a blind faith that would have been the envy of the early Christian martyrs, it is Steven Jobs, more than anyone, who kicked open the door and let the personal computer move in.” “But past the money, and the hype, and the fairy-tale success, Jobs has been the prime advanceman for the computer revolution,” Cocks wrote.
#STEVE JOBS 2015 BUY MOVIE#
The real-life profile that so upsets the movie version of Jobs introduces him as the individual who has done the most to fuel the computer’s early-’80s rise to the “cultural ozone.” Jobs, then only 27, had just overseen Apple’s best year yet, during which it was valued at $1.7 billion and pulled in sales up to $538 million, bringing Jobs’ personal worth north of $210 million. But Jobs didn’t make the cover, and the 1983 TIME snub goes on to play a pivotal role in the three-act film about Jobs.
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The Computer scored the honor, with the issue’s letter the publisher noting that no single human “symbolized the past year more richly, or will be viewed by history as more significant, than a machine.” The magazine included several stories on why the computer was changing the world, including a profile of Jobs written by Jay Cocks. TIME indeed picked a rather unconventional person of the year that year-or, rather, non-person of the year.